This session explores the fundamental strategic choice international founders face when entering the US market: Do we ‘Push’ (outbound, high-burn, traditional sales) or ‘Pull’ (inbound, capital-efficient, organic demand)? We will analyze how resource constraints (low brand equity, limited capital) make the high-risk ‘Push’ model an unsustainable hypothesis. The discussion will center on how successful international founders use a ‘Pull’ (Reverse GTM) strategy—leveraging their inherent capital-efficiency to generate organic demand, validate their business model, and establish the credibility needed to rapidly scale in Silicon Valley.